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A Review of Vitamins and Dietary Supplement Trends in China and the World

Consumer health is currently going through a great transformational process from treatment to disease prevention. In this process, preventative trends in the management of noncommunicable chronic diseases are taking a prominent role under the umbrella of public and private health initiatives. After all, healthy people equal economic growth.

Vitamins, dietary supplements and herbal/traditional remedies are being embraced by millions of consumers via novel products, formulations, delivery formats, packaging and consumer segment positioning. As the consumer health industry continues to evolve in the dynamic region of Asia Pacific, new consumer demands, favoring convenient solutions that meet the needs of increasingly busy lifestyles, are encouraging product innovation and retailing expansion. Moreover, a flourishing elderly population is shifting the prevention and treatmen